2025 was a year of thoughtful exploration. You came to JulietToys curious, adventurous, and sometimes cautious. Some of you were trying a fantasy design for the first time, while others revisited familiar favorites with renewed confidence. Every click, question, and choice reminded us that exploration isn’t just about novelty—it’s about feeling safe, comfortable, and empowered.
JulietToys isn’t just a store — it’s a place where curiosity is welcomed and respected. And what we learned this year is simple: true freedom begins with feeling safe.
New Favorites and What You Chose
Across JulietToys, your choices painted a picture of diverse exploration:
Your choices reflected different paths of exploration: some of you took a gentle approach, while others confidently embraced bolder experiences. Each choice showed how you balance curiosity with a focus on comfort and safety.
Trust is the Unspoken Dialogue
In 2025, our focus was on listening to the signals that guided exploration — learning from your choices. Your needs guide everything we do:
On Privacy: Questions about package appearance and delivery reflect a desire for discretion. That’s why we enhanced our fully discreet packaging — every journey remains private, no matter where it goes.
On Taking Your Time: Many users return to pages, revisit wishlists, and compare options carefully. This thoughtful pace shows that exploration is intentional. We never rush, only ensure every product has clear, detailed information so curiosity can be followed confidently.
On Curiosity and Growth: Trends in searches for terms like “Knot” and “Inflatable” highlight the areas people are exploring. These insights guide us to bring in exceptional brands like Xomiy and create more comprehensive guides — giving everyone the clarity and reassurance they need while following their curiosity.
Brands, Makers, and Thoughtful Selections
2025 Highlights: Xomiy & KBboy
This year, we were thrilled to introduce Xomiy, whose inflatable designs turn controlled exploration into an elegant and confident experience, and KBboy, whose BDSM and high-quality silicone offerings brought craftsmanship and inclusivity to our collection. These brands reflect our ongoing commitment to providing products that inspire trust and delight curiosity.
Expert Voices in Action
To ensure our selections meet real-world needs, we collaborated with experienced reviewers and sexual wellness educators. From couples and male players to BDSM enthusiasts, these partners tested and shared insights on our products, helping you make confident choices. Their perspectives ensure every item on our shelves delivers on quality, safety, and enjoyment.
Global Explorers: Where Curiosity Knows No Borders
In 2025, JulietToys parcels reached adventurers across the globe, crossing oceans and time zones to support your journey:
Core Regions: United States, Canada, Germany, United Kingdom, Australia, France
Emerging Footprints: We were thrilled to welcome new explorers from across South America, Africa, and beyond.
We understand that shipping to regions with logistical constraints or strict customs requires extra care. That’s why we focus on clarity, compliance, and absolute discretion. For us, every shipment is more than a package—it’s a commitment. We believe that the right to explore your own curiosity should never be limited by geography.
The 2025 Exploration List
The Best Starting Point
The Signature Shapes
The Most-Read Guides
Beyond the Product: A Safe Space
Looking back at 2025, the most important lesson we learned is simple: curiosity deserves to be treated with care.
Every product you saved, every page you revisited, every guide you read — these were acts of mindful exploration, a deliberate exercise of your autonomy. JulietToys isn’t just a place for tools; it’s a space where you can feel safe, free from judgment, and fully in control of your own pace.
Whether you’re stepping through this door for the first time or have already found a sense of belonging here, our promise remains the same: your pace is the right pace. There’s no “advanced level” pressure — only the support and guidance you need when you’re ready.
Looking Ahead to 2026: Growing Together
As we step into 2026, our mission remains the same: to bridge curiosity and confidence, and to walk alongside you on every step of your exploration. Here’s what we’re focusing on next year:
Thoughtful Curations: We’ll continue working with makers to bring you designs that feel intuitive, beautiful, and safe — letting you explore at your own pace, with confidence.
A Space for Connection: You’ve guided us with your choices and questions; now, we want to create a space where explorers can share ideas, ask questions, and learn from each other — all safely and anonymously.
Guided Discovery: We’ll keep providing tips, guides, and inspiration so it’s easier to find what sparks your curiosity, without ever feeling rushed or pressured.
Every experience should feel intentional, empowering, and safe. We can’t wait to see where your curiosity takes you next — and we’re honored to be the ones helping you get there.
The journey continues. Are you ready for what’s next?
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